Privacy Policy

Last updated 1st March 2022
Optimum RX Group Limited – including subsidiaries Optimum Coatings Limited and Vanalstynes Limited (“Optimum”, “us”, “we” or “our”) is committed to protecting and preserving the privacy of visitors to our website and to those communicating electronically with us. Here you’ll find information on how we treat data that we collect from visitors to our website, when someone makes an online purchase, makes an online appointment or when someone subscribes to our mailing list.

Browsing our Website

When someone visits we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website. You can find more information on how cookies are used on this website in the Cookies Policy.

If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.

Joining our Mailing List

As part of the registration process for our mailing list, we collect personal information. We use that information to provide you updates from Optimum, to contact you if we need to obtain or provide additional information, to check our records are right and to check every now and then that you’re happy and satisfied with our service. We don’t sell, rent or trade email lists with other organisations and businesses.

We use a third party provider, MailChimp, to deliver our newsletter and store all personal information. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see MailChimp’s privacy notice.

You can unsubscribe to general mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails or by contacting our team at

Using Online Ordering

When taking online orders, we collect information for the purpose of lens and frame ordering. This is passed on to the lab and kept on the site for 62 days before being deleted. We also store account details for the ordering customer, these will all be businesses information.

Making an Appointment and ABDO Case 51 Booking

As part of the booking process for an appointment or an ABDO Case 51 booking, we collect personal information. We only collect the necessary information to complete your booking, confirm your identity and to contact you to provide additional information regarding your booking or appointment. We do not add any of this information to marketing lists without your prior consent and we never pass on any of this information to any other organisations and businesses.

Taking a Survey and Quiz

From time to time, Optimum will run an online survey or quiz. Whilst we collect responses to improve our services, all personal data is anonymous with an option to provide personal or company information at the end of the survey or quiz. Sometimes we might offer incentives for completing surveys or quizzes that require personal information so we can deliver the incentive after completion. We will only retain this data until the survey or quiz is over and incentives and have been delivered.

We use a third party provider, SurveyMonkey, to deliver our surveys and quizzes and store all personal information. For more information, please see SurveyMonkey’s privacy notice.

What is our lawful bases for processing your information?

Legitimate Interest
We process your information for the purpose of conducting and managing our business and to enable us to give you the best service and products. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests by contacting us

Performance of Contract
We will process your data where it is necessary for the performance of a contract to which you are a party. If you fail to provide personal data that we require for the performance of a contract with you we cannot enter into a contract with you for the provision of our services.

How long do we keep your information?

To make sure we comply with our data and privacy obligations, we only hold on to your information for as long as we need it for the purposes we acquired it for in the first place.

When do we disclose your information with others?

Optimum does not sell, rent or pass on any of your personal information to third parties unless you have given your permission, it is strictly necessary to deliver the goods or services ordered and you have been notified beforehand.

In some circumstances, we may be obliged to disclose your personal information to meet a legal or regulatory requirements (for example a court order) or obligations in accordance with applicable law.

Access to your personal information

You are entitled to access, request correction and request deletion of the personal information that we hold. You can obtain this information by contacting our customer services department at or contacting us via:
Optimum RX Group Ltd.
5 Newgate, White Lund Ind. Estate, Morecambe LA3 3PT
Tel: +44 (0) 1524 541540
Fax: +44 (0) 843 515 8288

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Website Security?

We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. We maintain appropriate administrative, technical and physical safeguards to protect Personal Data against accidental or unlawful destruction, accidental loss, unauthorised alteration, unauthorised disclosure or access, misuse, and any other unlawful form of processing of the Personal Data in our possession. This includes, for example, firewalls, security issue scans, password protection and other access and authentication controls. We use SSL technology to encrypt data during transmission through public internet.

However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. We cannot ensure or warrant the security of any information you transmit to us or store on the Service, and you do so at your own risk. We also cannot guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. If you believe your Personal Data has been compromised, please contact us.

Links to other Websites

Our website contains links to information on other websites. On websites we do not control, we cannot be responsible for the protection and privacy of any information that you provide while visiting those sites. Those sites are not governed by this Privacy Policy, and if you have questions about how a site uses your information, you’ll need to check that site’s privacy statement.

Changes and updates to this policy

Please revisit this page periodically to stay aware of any changes to this Policy, which we may update from time to time. If we modify the Policy, we will indicate the date of the latest revision.